From Istanbul to Chicago to Guangzhou — CHULUX made waves around the world in 2025, showcasing our latest innovations in coffee brewing at three of the most influential international trade shows. Each stop was a celebration of design, function, and the joy of coffee — and we were thrilled to connect with partners, customers, and fans from across the globe.
🇹🇷 Brewing Connections at Zuchex Istanbul
📍 Istanbul, Turkey | 🗓 September 14–17, 2023
Zuchex, one of the most prestigious home and kitchenware trade fairs in Eurasia, marked the beginning of CHULUX’s 2025 global showcase. Our booth stood out in Hall 3, featuring a minimalist black-and-wood design that reflected the simplicity and elegance of our new espresso machines and single-serve brewers.
Highlights:
- The debut of our JH-C5010 Semi-Auto Espresso Machine, which drew attention for its 20-bar pump and compact form — perfect for European-style kitchens.
- Live demo sessions with our team showcasing rich crema extraction and smart one-touch brewing.
- Strong interest from Turkish and Middle Eastern distributors seeking stylish, affordable espresso solutions.
“CHULUX’s booth felt like a true espresso bar experience,” said one attendee. “Sleek design, intuitive interface — very on trend with what consumers want right now.”
🇺🇸 Making an Impression at the Inspired Home Show in Chicago
📍 Chicago, USA | 🗓 March 22–25, 2025
At the IHA’s Inspired Home Show, CHULUX returned to the U.S. stage with an upgraded booth concept designed around “Everyday Barista Moments” — a nod to our mission of bringing coffee joy into everyday life.
Key moments:
- The introduction of our Touchscreen Coffee Maker (JH-C5262), which captivated attendees with its sleek interface and customizable brewing profiles.
- Tasting stations offering CHULUX-brewed Americanos and cappuccinos, giving visitors a hands-on experience with our machines.
- Meetings with major U.S. retailers and eCommerce partners focused on expanding our North American footprint.
We were honored to be recognized by industry insiders as one of the “Most Talked-About Brands” at the show, thanks to our fusion of functionality and accessible pricing.
🇨🇳 Homecoming at the Canton Fair in Guangzhou
📍 Guangzhou, China | 🗓 April 15–19, 2025
As a proudly China-based brand with global ambition, CHULUX took center stage at the Canton Fair, one of the largest trade shows in the world. Our booth welcomed thousands of buyers from Europe, Southeast Asia, and South America.
Showcase features:
- A complete display of our best-selling capsule coffee machines, drip brewers, and espresso line.
- Side-by-side comparison units that allowed visitors to test compatibility with major capsule types (K-Cup, Nespresso OriginalLine, etc.).
- Q&A sessions and distributor roundtables focused on sustainable materials, international certifications, and market preferences.
With over 100+ potential distribution leads generated during the fair, CHULUX reinforced its role as a trusted ODM/OEM partner for global coffee appliance buyers.
A Global Celebration of Coffee, Culture & Connection
From East to West, CHULUX’s trade show journey wasn’t just about machines — it was about people, stories, and the shared love of coffee. Every interaction, every cup served, reaffirmed our belief: coffee connects us across borders.
What’s Next?
- CHULUX is preparing for Maison&Objet in Paris and Tokyo Gift Show later this year.
- We are also exploring regional pop-up experiences in key markets to bring the brand even closer to consumers.
Whether you're a longtime partner or discovering CHULUX for the first time, we invite you to join us as we continue to brew something extraordinary — together.
☕ Stay connected. Stay caffeinated. Follow CHULUX for more global updates and upcoming event news!
