☕ CHULUX Brand Story

Coffee Made Simple. Life Made Better.

A Cup of Coffee, A Lifestyle Inspired by Simplicity

In today’s fast-paced world, a cup of coffee is no longer just a morning boost—it’s a quiet ritual, a personal moment of joy.
CHULUX was born from the belief that great coffee should be simple, accessible, and a part of everyday life for everyone.

Our Origin: A Kitchen Revolution Rooted in China

Founded in 2012, CHULUX is a collaborative brand. At the time, the Chinese home appliance market was rapidly evolving from function-driven to lifestyle-oriented.

CHULUX was not just launched to make coffee machines—we wanted to redefine how people interact with their kitchens and daily routines.

We believe the kitchen is the heart of a home, and a great coffee experience is where warmth and intention begin.

Blending Global Wisdom with Local Innovation

In our early years, CHULUX engineers and designers traveled the world—visiting trade shows and researching top brands like De’Longhi, Keurig, and Nespresso.

But we also asked ourselves: what do users really need?

• Quick, intuitive operation
• Compact size and easy cleaning
• A balance of quality, functionality, and affordability

So we created our first-generation machines: globally inspired, but locally optimized—true to our roots and true to the people we serve.

Beyond Technology—We Design for the Feeling of Each Cup

For CHULUX, a great coffee machine isn’t just about specs. It’s about how you feel when you brew that cup.

Every product we design is built around three key values:

1. Simplicity – One-button operation, effortless brewing
2. Versatility – Supports coffee capsules, ground coffee, mugs & travel cups
3. Aesthetic Living – Clean, minimalist design that fits any modern home

CHULUX has since become the first coffee machine for countless students, young professionals, remote workers, and families.

From China to the World—Connecting Coffee Lovers Everywhere

Over the years, CHULUX has earned the trust of 1,000,000+ users globally. Our products are now available in 30+ countries, including the U.S., Canada, Europe, Southeast Asia, and more.

With strong presence on platforms like Amazon and Walmart, CHULUX has grown into a recognized name for high-value, reliable coffee machines.

We're proud to be more than a brand—CHULUX is a lifestyle that celebrates accessible quality and daily joy.

Looking Ahead: Simple, Smart, Sustainable

We are committed to pushing boundaries—innovating in product design, user experience, and sustainability.

As we grow, we remain focused on the same goal:
to make coffee more enjoyable, and life more beautiful—cup by cup.

❤️ Our Motto

Coffee made simple. Life made better.